A hybrid approach in project management

Producing our podcast series on project management has provided us with insightful perspectives. We've spoken to numerous managers, consultants, and coaches about their unique expertise and approaches, and learned that two methodologies are prevalent in today's business landscape: agile management and "traditional" project management. Both are valid approaches, each with unique benefits.

However, these methodologies are often pitted against each other, in an apparent conflict between "traditional" and "modern." This is misleading because they are not opposing forces. The question is: which approach will make us stronger for the challenges of the future? We believe the magic often lies in the mix. By integrating the agile, fast response of agile management with the careful, chronological precision of project management, you get the best of both worlds.

The agile method is on the rise, and rightly so. Entrepreneurs are increasingly opting for technology-based products, entering a rapidly innovating market. At the same time, economic uncertainty forces companies to remain agile and respond quickly to customer demands. The agile approach, originating from software development, provides a fitting answer. But those who conclude that project management is outdated miss the point.

In companies with diverse stakeholders, many projects require a stable and value-driven approach. Not every situation is unpredictable, and certain processes and products require precision within a well-defined plan. Think, for example, of infrastructure projects or vehicle manufacturing, where strict specifications and adherence to safety standards are crucial.

But even then, there is room for agility. For example, the car manufacturer can adopt an agile approach to develop software for its vehicles. This keeps them aligned with market trends and maintains a competitive edge in a rapidly evolving landscape.

Both methods also have pitfalls. For instance, an agile approach requires strong stakeholder engagement; their feedback and input are crucial. Additionally, you must constantly prioritize short-term goals and deliver and test adjustments quickly. On the other hand, opting for traditional project management may be driven by conservatism, which is sometimes a missed opportunity. Also, neither timing nor budget is guaranteed with this method, and an update may be necessary after the project's completion.

We find that complex projects often benefit the most from a hybrid approach. Thinking in absolute terms leads to false opposition and unnecessary conflicts. The key is to understand the needs well and base your approach on them. This doesn't always require restructuring; you can also integrate agile principles into a traditional organizational structure. By removing communication barriers, working more transparently, or bringing together cross-functional teams, you are also being agile, regardless of the baggage associated with the term.

So it's high time to think flexibly about both methods. Just like the market, companies are constantly evolving. A proper understanding of needs and potential solutions increases your agility. Even in 2024, adaptation remains the keyword, and we are ready for it. Feel free to reach out to us for support, whether for A-Z projects or cultural transformations. Together, we'll explore how your company can strengthen its position in the market.